One of the most popular outdoor adventure brands in Asia is now available in the Philippines!
Lowe Alpine Silvermark recently opened its very first store in the country to provide well-thought athleisure gear to Filipino adventurers who seek quality and style at affordable prices.The very first Lowe Alpine Silvermark concept store, located on the third level of the Mega Fashion Hall at SM Megamall in Mandaluyong City, will feature the brand’s full range of athleisure products including jackets, vests, t-shirts, and pants. Aside from Silvermark items, the concept store will also feature Lowe Alpine’s world-renowned collection of outdoor bags.
Silvermark is well-known in a number of territories in Asia, having branches in Hong Kong, Macau, China, Taiwan and Japan. With the entry of Lowe Alpine Silvermark in the Philippine market, the brand solidifies itself as one of the best adventure brands in Asia.
Silvermark was born as a result of a successful collaboration between Lowe Alpine and Hong Kong-based apparel brand Giordano. It differs from other outdoor gear providers in that the brand places importance on contemporary style just as much as it does on functionality, according to Lowe Alpine Silvermark’s Vice President for Business Development Melvin Lim.
“Lowe Alpine Silvermark adapts a modern, street-level approach that is evident in the way we design our outdoor gear,” says Lim. “This enables us to balance functionality and durability with urban sensibility and style.”
Just like Lowe Alpine’s outdoor packs, all Lowe Alpine Silvermark items are crafted using a wide selection of high-quality materials, including fabrics laminated with a proprietary membrane for excellent waterproofing, high-performance garments that keep the skin cool and dry, a finish that inhibits moisture and blocks stains, as well as zippers from YKK, the world’s leading zipper brand.
A number of the fabrics used in many items are also Bluesign approved and Oeko-Tex tested, a testament to Lowe Alpine Silvermark’s commitment to providing durability and style to outdoor lovers.
“The Lowe Alpine Silvermark brand adheres to the same craftsmanship and commitment that its sister company Lowe Alpine employs. Our crafting process and quality control is backed by years of research and experience, and all items are ensured to be made using best practices that we have defined over the years since Lowe Alpine first opened 50 years ago,” Lim said.
Lowe Alpine opened its first store in the U.S.A. in 1967. Its first product, “The Expedition Pack”, was designed by founder and mountaineering enthusiast Greg Lowe out of necessity; he wanted a pack that can carry all his climbing equipment securely while still being able to move freely through challenging terrain. From its first store in Colorado, the Lowe Alpine brand is now an international company based in the Lake District in North West England. Lowe Alpine even set the standard for mountaineering bags, with “The Expedition Pack” becoming the blueprint for all modern, rugged backpacks.
For more information about Lowe Alpine and Lowe Alpine Silvermark, visit their websites at www.lowealpine.com and at www.lowealpinesilver.com. You can also connect with them on social media; give Lowe Alpine’s Facebook page
a Like and follow the brand on Instagram for updates and exclusive offers.