After three decades of outstanding work in the fields of advertising, public relations, and digital marketing, Norman Agatep, president and managing director of integrated marketing communication agency Grupo Agatep, was named one of this year’s recipients of the CEO Excel Awards.
The distinction, given by the International Association of Business Communicators (IABC) Philippines, aims to recognize innovative leaders from various industries who have utilized strategic communication to positively impact their companies and communities.
Agatep, who was among 15 individuals awarded in a ceremony held at the Marriott Grand Ballroom last December 4, was merited for his skillful management of his company during its transition to becoming a fully-independent agency now known as Grupo Agatep. The CEO Excel Awards also recognized the significant role played by Agatep and his company in helping manage the reputation of their clients. Aside from these, his invaluable contribution to the marketing communication industry as demonstrated by his outstanding leadership of organizations such as the Association of Accredited Advertising Agencies-Philippines (4As), Ad Standards Council (ASC), and the Internet and Mobile Marketing Association of the Philippines (IMMAP) was also lauded during the ceremony.
“I am humbled by this honor,” Norman Agatep said. “It is not just a recognition of the work put in during the last three decades; this award is a testament to the passion I encountered in the individuals I have had the pleasure to serve with. We made waves, inspired trends, and helped brands manage their reputation because of their commitment. This award is dedicated to each and every one of them.”
This is not the first time that an Agatep was given this distinction. In 2006, legendary PR guru Charlie Agatep, Norman’s father, also received an IABC CEO Excel Award. Charlie Agatep today serves as Chairman and CEO of Grupo Agatep. Through the drive and dedication of the father and son duo, Grupo Agatep is now the most Anvil-awarded agency in the country with 137 awards under its name. Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvils is the symbol of excellence in PR.
Aside from Norman Agatep, this year’s IABC CEO Excel awardees are: Belen Lim of Security Bank; Benjamin Ramos of City State Savings Bank and BusinessMirror; Danny Lim of the Metropolitan Manila Development Authority (MMDA); Dante Velasco of Creative Point International, Inc.; Dennis Uy of Udenna Corporation, Inc.; Edwin Hernandez of Jardine Distribution, Inc.; Gregory Banzon of Century Pacific; Kingson Sian of Resorts World Manila; Lina Sarmiento of the Human Rights Victims’ Claims Board; Lourdes Gutierrez-Alfonso of Megaworld Corp.; Manos Koukourakis of Japan Tobacco International Philippines, Inc.; Mark Villar of the Department of Public Works and Highways; and Philip Gioca of JobStreet.